Brand promotion (Promotion Brand), refers to the enterprise to shape their own and product brand image, so that the vast number of consumers widely recognized the series of activities. The main purpose is to enhance brand awareness. Brand enterprise network brand strategy experts gave away the secret: "creative brand is good, no strong support for the promotion of the implementation can become a strong brand, and brand promotion emphasizes consistency, all the details in the implementation process should be unified, 'the devil is in the details". The key point is to promote the brand to the brand core value in all marketing activities.

Many self-help platform on the market, the brand promotion must to all marketing the core value of the brand enterprise commander (line) communication (words), namely any marketing activities such as product development, packaging design, advertising, channel strategy, promotional display terminal to the streets even interview any chance to communicate with the public, to deduce the core value of the brand. In this way, consumers can feel the brand image of a unified brand, it means that every point of marketing advertising costs are to deepen the consumer's memory of the brand.